One of today’s MBAs writes that Orioles owner David Rubenstein, whose team is struggling, has a “brand problem” (Letter: Dear Orioles owner David Rubenstein — you may have a brand problem, May 31, 2025).

I write as someone who attended the 1954 opening day for the big league Orioles and hundreds, maybe thousands, of games since. And I write as a graduate of the Wharton School from a time the word “brand” only applied to beef steers.

David Rubenstein has a baseball problem. You can’t rebrand a team with sore arms, slumping All-Stars, a frustrated clubhouse, a weirdly huge injury list and management replacements. You fix the baseball problems. The Orioles have played crummy baseball before, and step-by-step worked their way out of it while loyal fans celebrated the improvements.

The “brand problem” letter writer says Rubenstein’s job is to get the World Series and the All-Star Game. Every owner in baseball has the same goal. Mr. Rubenstein’s real job is to professionally oversee our hometown Baltimore team in a way we can happily support: good, bad or indifferent.

Stan Heuisler, Baltimore

The Baltimore Banner publishes letters to the editor, exclusive to our publication, of no more than 350 words. Letters can be submitted for consideration to letters@thebaltimorebanner.com.